Cobb: I will split up my father's empire. Now this is obviously an idea that Robert Fischer will choose to reject - which is why we need to plant it d

Cobb: I will split up my father's empire. Now this is obviously an idea that Robert Fischer will choose to reject - which is why we need to plant it deep in his subconscious. Subconscious is fueled by emotion, right? Not reason. We need a find a way to translate this into an emotional concept.
Arthur: How do you translate a business strategy into an emotion?
Cobb: Well, that's what we're here to figure out, right? Now Fischer's relationship with his father is stressed, to say the least...
Eames: Well, can we run with that? Suggest splitting up the empire as a "screw-you" to the old man?
Cobb: No, cause I think positive emotion trumps negative emotion every time. We all crave reconciliation - we're catharsis. We need Robert Fischer to have a positive emotional reaction to all this.
Eames: Alright, well try this. My father accepts that I want to create for myself, not follow in his footsteps.
Cobb: That might work.
Arthur: Might? We're gonna need to do a little better than might.
Eames: Oh, thank you for your contribution, Arthur!
Arthur: Forgive me for wanting a little specificity.
[Eames appears confused at the word]
Arthur: Specificity?
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